Allie Deerr has spent the last decade working as a media maven and content creator for entrepreneurs and startups. An entrepreneur herself, Allie founded her first consulting business while still in college to help small business owners in her local community gain more exposure through online engagement.
An Indiana University alum who studied anthropology and journalism while attending the Kelley School of Business, Allie uses her passion for understanding what makes people tick to create compelling marketing and fundraising campaigns. Allie’s love for storytelling combined with her ability to write for a wide variety of audiences, has led to a successful and eclectic career in digital ethnography—from writing social justice and legal affair editorials for the American Bar Association Journal to managing six and seven figure fundraising campaigns.
As a digital native with 15 years of experience working in the retail and restaurant industries, Allie has used her expertise on the consumer and dining habits of Millennials and Gen-Z to help brands grow sustainable, long-term customer bases and secure coveted retail space on college campuses across the country. Adept at forging B2B partnerships, Allie honed her skills as a community organizer while working in the coworking industry to develop shared office work space for remote workers and startups in Chicago, D.C., Maryland, and Virginia. She draws on this experience to help other membership-based businesses cultivate thriving communities.
Her keen eye for spotting diamonds in the rough means when Allie’s not working, you can find her hanging out at her local used bookstore or treasure hunting at flea markets. Allie is most passionate about working with the local arts community, food and beverage brands, clothing retailers, and lifestyle/wellness brands.